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Over 1 Ton of Chicken Donated to Local Food Bank

New Leaf Community Markets gave 1.3 tons of chicken to San Mateo and Santa Clara counties along with two tons to Santa Cruz County.

New Leaf and its partner MBA Poultry, the producer of Smart Chicken®, have donated 3.3 tons of poultry to Second Harvest Food Bank.

Of the total, 1.3 tons were donated to Second Harvest Food Bank of Santa Clara and San Mateo counties, and 2.0 went to the Second Harvest Food Bank of Santa Cruz County. The 3.3 ton poultry donation, delivered January 24, is a 49 percent increase over last year.

Since 2006, New Leaf and MBA Poultry, who is dedicated to producing the safest, highest quality, and best tasting fresh chicken in the United States, have donated 13.3 tons to Second Harvest Food Bank through MBA Poultry’s Smart Giving program. For every ten pounds of air-chilled Smart Chicken purchased by New Leaf customers during November, one pound of Smart Chicken is donated to the beneficiary of New Leaf’s choice, which has been consistently Second Harvest.

“Recent numbers show that demand is higher than ever... We couldn’t be happier with this donation from New Leaf,” said Second Harvest Food Bank CEO Willy Elliott-McCrea. “The support that New Leaf provides the Food Bank is tremendous for us especially during these lean, cold winter months. We are humbled by this generous act New Leaf has bestowed on our community.”

"New Leaf is very grateful to MBA Poultry for partnering with us to support those in need in our community. We are also very appreciative of our customers for joining with us to make this annual fundraising effort for the food bank such a success," said Scott Roseman, co-owner, New Leaf Community Markets.

Earlier this month, New Leaf also made a donation of $2,160 to the food bank with proceeds from New Leaf’s first annual Holiday Fair.

wolfone January 30, 2013 at 03:40 PM
Well Brown Bag people (Seniors & disabled) who don't have cars didn't get one. Lets see we got White rice, potatoes, 3 apples, oranges, 3 onions and that's it. Brown Baggers never get Turkey's either. I guess if your Senior or Disabled your screwed. You have to be young with a pack of kids. Most of those people get food stamps also. Les Miserables for the Senior and disabled. :(
wolfone January 30, 2013 at 03:43 PM
I know the people give in Good will but do they know Seniors and Disabled are excluded? If you donate to the food Banks ASK Where YOU DONATION goes. You might be surprised. I bet the CEO got a turkey for Christmas and thanksgiving....

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