San Francisco-based Zynga announced Monday that it is partnering with Synacor, Inc. to expand their internet entertainment presence.
The partnership will enable them to expand their video, telephony, and high-speed Internet subscription offerings to include access to Zynga games from their online start pages.
Through Synacor's first-ever partnership with Zynga, pay-TV subscribers of participating MVPDs will be able to receive in-game currency each month as a part of their subscription that can be redeemed in their favorite Zynga games including Zynga Poker, Words With Friends, FarmVille2, ChefVille, CityVille, Bubble Safari and Ruby Blast among others.
Players will be able to use in-game credits to enhance their game play and unlock additional options such as Power-Ups, energy and decorative items in their favorite Zynga games across multiple platforms including Facebook, Zynga.com, and Google+.
"Zynga is always looking for innovative opportunities to deliver the best value in entertainment for its new and existing players," said Barry Cottle, Chief Revenue Officer for Zynga. "Our partnership with Synacor will enable us to offer additional value to premium pay-TV subscribers with in-game currency while providing easy navigation to their favorite Zynga games directly from their PC home screens."