San Bruno Company Adds 50 Global Customers

San Bruno-based Responsys has added more than 50 retailers to its global client roster, including Kirkland's and Orchard Brands in the U.S.; Kmart and Webster Holdings in Asia Pacific; and Schuh and internetstores in Europe.

Responsys is a marketing cloud software and services company. It touts its technology platform built to help brands develop and maintain individual relationships with their customers at massive scale.

"When consumers are inundated with marketing messages, such as during the holiday season, the retailers that will succeed are those that break through the noise by truly understanding their customers and delivering appropriate experiences across channels," said Rich Fleck, Vice President of Strategic Services at Responsys. "We provide our customers with not only the robust technology that orchestrates these individualized interactions at massive scale, but also the strategic counsel that encourages them to continuously innovate and break new ground in digital marketing."

"At Orchard Brands, we are committed to delivering world-class service and satisfaction to our customers and that absolutely extends to the digital relationships we build with them," said Bill Bass, CMO & Co-President of Orchard Brands. "We believe that by focusing on more individualized and customer-centric digital marketing communications, we can further improve the customer experience and boost conversions. Particularly during peak holiday season, it's strategic marketing partners such as Responsys that enable us to deliver messages that really stand out and resonate with our customers."

Responsys is located at 1100 Grundy Lane
, Suite 300. It currently has about two dozen job openings in San Bruno including accounting, IT, engineering, professional services, and human resources.