Business & Tech

YouTube Video Sparks Global Effort to Stop Warlord

The video, Kony 2012, has even inspired a San Bruno high school club to get involved in spreading the awareness about the fight to stop a Ugandan warlord.

It's being called another coming of age moment for .

A video posted on the San Bruno-based company's site this week about Joseph Kony, a Ugandan warlord who is infamous for abducting children and forcing them to be soldiers, has gone viral and sparked a global effort to bring him to justice by making him a household name.

Invisible Children is the organization behind the online campaign, Stop Kony 2012, which created the 30-minute documentary about Kony's group, the Lord's Resistance Army. As soon as the campaign went live, the effort became one of Twitter's top trending topics as well.

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TechCrunch explained the nuance behind the video:

The Invisible Children project is a technology story because it’s using modern connectivity to make the world’s leaders listen to the world’s people. While once the mainstream media had to get involved, now the combined power of millions through the Internet can have an even bigger impact. This is another coming of age moment for YouTube, for Twitter, and for society. It’s time to use our clicks to take a stand.

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's Abolitionist Club is one of the many groups supporting Invisible Children's project. 

Hannah Ingersoll, the Abolitionist Club's co-president, said the club has been getting behind Invisible Children's efforts for a number of years. The club is currently planning to show the Kony 2012 film on campus later this month as part of Human Trafficking Awareness Week, Hannah said.

"The goal for the movement is to make Kony famous," Hannah said.

She added: "In my eyes, in Invisible Children's eyes and, I would assume, the rest of the world's eyes, he is one of the world's most dangerous criminals. But the problem is, way too many people don't even know who he is."

The screening of the film will hopefully make students aware of a global problem and inspire them to change it, she said.

"Although learning about the French Revolution or World War I is important, we are living in a world of war and revolutions right now," Hannah said. "Students need to be aware of this because they are the generation that will bring change."

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