Kids & Family
Poll: Does $10 Million Ad Campaign Make You Trust PG&E?
In a recent TV commercial, PG&E's CEO said the company wants to earn the public's trust back. Do you believe them?
PG&E recently aired a TV commercial featuring the company's CEO once again apologizing for the San Bruno fire and explaining how the company has turned a new leaf since the 2010 disaster.
The San Francisco Examiner reported that PG&E spent $10 million on the advertising campaign, which is meant to restore public trust.
The Examiner further explained the reasoning behind the campaign and CEO Tony Earley's words in the commercial:
Find out what's happening in San Brunowith free, real-time updates from Patch.
It is reminiscent of a memorable campaign by Domino’s that conceded the historically low quality of the company’s pizza.
PG&E spokesman Joe Molica said the decision to run such ads across television, radio and print platforms came from independent research showing that the utility’s customers “wanted to hear about tangible examples of progress” toward reform.
Find out what's happening in San Brunowith free, real-time updates from Patch.
“Tony said that for a specific reason—to take ownership,” Molica said. “We have taken ownership with San Bruno, and with other issues in the past.”
What do you think?
Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.