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Safeway Stocking Twinkie Wannabe

Safeway calls them Crème Cakes, Swiss Rolls and Chocolate Cupcakes...but they sure look and taste a lot like the Hostess products that disappeared with the company's bankruptcy in November.

If you've been mourning your morning fix of Twinkies, Ho-Hos and Hostess Cupcakes, there was good news on two fronts this week.

First, the Hostess company, based in Irving, TX, is looking for a buyer for its dessert recipes. It already sold its bread line, including Wonder Bread, for $399 million to Thomasville, Ga.'s Flower Foods.

Second, Safeway has been stocking its shelves with products that look and taste very similar to the original Hostess cakes. Its "Snack Artist" line features mostly healthier foods, such as chips made from vegetables.

But a look down the aisles shows boxes of Crème Cakes (with a fancy French accent, mais oui!), Swiss Rolls, continuing with the European motif and the plainly-named Chocolate Cupcake.

(The closest Safeway to San Bruno is located at 170 El Camino Real in South San Francisco.)

Calorie and sugar-wise, you are in for a blast. Each of the fake Twinkies has 15 grams of sugar, 190 milligrams of sodium, 140 calories and 45 calories from fat and 5 milligrams of wonderful cholesterol. Wonderful, that is, for heart surgeons.

The cupcakes up the ante to 200 calories each, 10 milligrams of cholesterol, 310 milligrams of sodium, 60 calories from fat and 26 grams of sugar, with sugar on top.

Yummmm.

Safeway announced its snack artist brand in 2010. Some stores sported signs announcing the dessert brands when Hostess quit selling its products in November.

Some collectors have been selling the Hostess goods, once rumored to be able to survive nuclear warfare, on eBay for $15 for a pack of three cupcakes, or $127 to  $12,000 for two boxes of Twinkies. Nope, that's not a typo.

So how do the Safeway brands stand up to the taste challenge? Would they fool a fool for Twinkies?

You tell us.

For this junk food junkie, I'd say they are close, but not exact. They whet the palate with a delicate aura of the Twinkie, they have the stickiness in the texture just about right, but they lack a little firmness, a little of the hidden ingredient that makes the Twinkie twinkle.

Sort of like comparing Oreos to the sugar-free Oreos or Hydrox cookies. A whisp of memory and they are true in their presentation, but if the Twinkie is an A, the Creme Cakes are a B, almost a B+ for good effort.

If you are a diabetic, longing for the purity of the Hostess products, these ones are almost worth going into the coma for.

Is that why I'm writing this at 12:05 a.m. Hey, who took those bites out of the product?

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Greg May 24, 2013 at 12:12 pm
Nice comments about San Bruno appreciated. I agree, it has alot going for it.
RFA May 23, 2013 at 02:20 pm
Ridiculous! Here we go with another housing crisis. The inflated prices these home are selling forRead More is going to back fire once again.
Claudia Quinn April 9, 2013 at 03:42 pm
Still vote for fuel pump cafe. It used to be called carrot. Her food is fresh and delicious. AndRead More she's in San Bruno.
Steve B April 9, 2013 at 04:11 am
By all means go to big joes! The place is small but thats what keeps it Great! good old San BrunoRead More Style not many left,I have lived in san Bruno most my life and remember a lot of the places in the pictures that hang on the walls. Great place
Mike April 9, 2013 at 02:53 am
Honestly, best breakfast is 'Millbrae Lyons Pancake Breakfast' but again, thats Millbrae.
watchfultaxpayer May 15, 2013 at 10:20 pm
Mr, Kiely, When they cut school days, isn't the savings in that the employees who directly work withRead More and for the children are deprived of that many days of pay??? Do the principals also lose 5 days pay? Does Hutt lose 5 days pay? Do the board members lose 5 days worth of their stipend. In other words, is the bad tasting medicine swallowed by everyone in the school district in a sincere effort to cure the ills of this school district Or is it just the teachers and the classified workers who are called upon to attempt a restoral of good health, the direct result of poor management and less than admirable leadership that has brought about ths crisis??
watchfultaxpayer May 15, 2013 at 10:04 pm
Mr, Kiely, Somewhere I heard that they were considering stopping contracting out PE at a largeRead More savings. Was that discussed last week? I was not abe to stay the entire evening. I question why they would have contracted for PE at the elementary level. Isn't that what recess and the balance of lunch time was for? Physical activity??? Thank you in advance for your always knowledgeable answer to my questions.
Chris Kiely April 30, 2013 at 09:54 pm
District cutting school days? The District is showing an agreement with the union which will saveRead More $200K. It doesn't show where the money is coming from, but the amount makes it look like they are cutting 5 days from the calendar. Dr. Hutt said at the last meeting that the length of the school year was still under negotiation.
Maria Pia May 16, 2013 at 07:56 pm
Have ya seen the spiffed up American Legion building!? Thank you to the volunteers ~Read More http://www.pgecurrents.com/2013/05/02/pge-volunteers-repaint-american-legion-building-in-san-bruno/