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After Lackluster Start, San Bruno Cable Campaign Looking to Attract New Customers

Tuesday's San Bruno City Council meeting agenda includes a proposal from the city's municipal cable company to relaunch a campaign promising to generate new customers.

's program to generate new cable, Internet and telephone customers throughout the city didn't do nearly as well as officials had planned when the municipal cable agency launched the effort in August.

The program did so poorly that it was stopped a few months later.

Now, after going back to the drawing board, San Bruno Cable is looking to launch a new effort to bring in more customers before the fiscal year ends. The City Council will vote whether to approve the proposal and other resolutions at , which will be held at 7:30 p.m. at the senior center.

The proposed cable program includes incentives such as low entry rates, special packages and preset pricing so that customers know their rates in advance and are guaranteed their costs wouldn't unexpectedly spike for at least three years.

Potential customers—an estimated 7,500 households, San Bruno Cable estimates—would receive mailers promoting the new services over a two-month period.

The council will also be voting on granting a contract to a firm to work on a bicycle lane project along Sneath Lane. The project would include completing more than three miles of bike lane striping between Skyline Boulevard and El Camino Real.

In addition, the council is expected to discuss setting up a trust fund to cover long-term costs related to the recovery efforts stemming from the Crestmoor disaster.

joe April 26, 2011 at 09:04 PM
San Bruno Cable offers horrible service and plenty of attitude to go with it. I would have given them another try but when it came time to get the HD receivers they handed me some old used and dirty equipment. You have got to be kidding me, in this day and age and at those ridiculous prices they want me to use old dirty equipment? No thanks. I do use SB Cable internet service and I am pretty happy with it. AT&T is putting on a strong push for cheaper internet, if SB cable raises the price one more time I am going with AT&T I'd also like to say that the attitude that some of those women have in the office is just bad business, for something so important to San Bruno you would think an attitude adjustment would happen.
Kevin April 26, 2011 at 10:44 PM
Even I have thought of switching cable providers. It costs me $90 for 4 movie channels. Others for %99 give you a lot more channels, phone and internet. Why would anyone stay? Wake up San BrunoiCable!
Carol April 27, 2011 at 04:22 AM
$133.50 for cable and internet with no movie channels here. Perhaps SB Cable should try harder to keep their long time customers because there are better offers out there. Offering deals to new customers while raising your prices for long time customers is so unfair. Utilities overall in San Bruno are insane! Our garbage and water rates combined with San Bruno Cable's prices and don't get me started about what PG&E is up to here. I've lived here all my life (almost 50 years) and looking at moving to a more affordable place.
jeff September 08, 2011 at 07:43 PM
Does anyone know what SB cable costs tax payers? I wish they would go under and let AT&T and Comcast in. Then AT&T, Comcast and DISH can fight it out for customers and let there be a true free market and not a monopoly. HATE SB cable.
Martin Ricard September 12, 2011 at 05:06 PM
For the 2011 fiscal year, San Bruno Cable's expenditures are expected to cost $10.7 million based on about $11 million in revenue. You can check out the details of San Bruno Cable's costs on the city's website (finance dept., 2011-12 budget). http://www.sanbruno.ca.gov/finance_main.html

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