The University of California has launched a six-week crowdfunding
campaign, Promise for Education, to raise money for student scholarships.
The campaign, which was launched Wednesday, will encourage
individuals to make a personal promise like running a marathon, volunteering
or growing a beard, then set a crowdfunding goal and share their promise
through social media.
Donations can then be made to see the promises fulfilled and all
proceeds will go to University of California students with financial needs,
according to university officials.
Promise for Education is the latest addition to the university's
Project You Can campaign, which aims to raise $1 billion for student support
Celebrities and notable public figures are appearing in public
service announcements and creating promises to encourage public engagement.
Jamie Foxx, David Spade and Gabrielle Union are among the
celebrities participating in the campaign, according to university officials.
Sponsors of the campaign include Facebook, Bank of America and
To make a promise, make a donation or to learn more about the
campaign, people can go to promiseforeducation.org.